Unlike other forms of marketing that remain relevant over the span of just a few seconds, hours, or days, well-written content compounds in value and continues to deliver over months and years. Order SEO content writing from an experienced professional writer by clicking the button below - or read on to learn more!
You’ve more than likely heard the term “content is king”. Well this has never been truer; with practically every business needing the Internet in some form to attract leads and grow sales, having quality online content can make the difference between thriving or eventually having to close shop.
Based on a recent report by the eCommerce Foundation, over 85% of your potential customers start their purchasing journey with an online search. This means in order for your business to be considered as a serious option, it must be found in online search results. One of the most cost effective ways to ensure this happens is by SEO content writing, which a core component of Content Marketing.
Sources: Aberdeen Group, Curata and DemandMetric.
Sources: Marketo, Marketing Sherpa and HubSpot.
Content marketing is so effective that nearly 90% of North American businesses use it as part of their online promotional strategy (Curata), and almost 30% of businesses are opting to reduce their online ad spend to focus more on paying for content (Gartner Group). If you're not already using this valuable method of marketing to gain more sales and leads, we make it easy to get started with top-notch content. Click below to place your order.
Content marketing involves creating quality content that answers your target client or customers’ questions, and further, shows them how using your business can solve a problem they have. This content can be static, such as blog articles, page copy, white papers and PDF’s, or it can be interactive, like podcasts, automated email messages, or video.
Quality content is a crucial component of your marketing funnel, and unlike other forms of marketing, its benefits are long lasting and cumulative. Depending on where in your marketing funnel your content will be placed, you will also need it to be Search Engine Optimized (SEO). Fully optimized content that is freely available on your website should serve the dual purpose of being attractive to people as well as appealing to search engines.
The further back you go in online marketing history, writing for SEO was simpler. Years ago, you could have an intern or someone on your sales team pull together some website copy, load it up with your preferred keywords, and expect it to draw traffic to your business.
Modern SEO involves far more than simply amassing a list of ideal keywords and stuffing them into your copy. In fact, Google punishes businesses that practice this tactic by placing them lower in search results, or even worse, by de-listing a site entirely.
With more of your competitors recognizing the value of content marketing, and search engines seeking to penalize people who try to game search engine results, posting professional online content has become more important than ever.
Just a decade ago, you could have an intern or even someone on your sales team pull together some website content and expect it to draw traffic to your business. With more of your competitors recognizing the value of content marketing, the landscape has become far more competitive. To compete, your content must be convincing, well written and, attractive to both humans and search engines (namely Google). This requires the creation of SEO (search engine optimized) content.
SEO involves far more than simply amassing a list of ideal keywords and stuffing them into your copy. In fact, Google punishes businesses that practice this tactic by placing them lower in search results, or even worse, by de-listing a site entirely.
To avoid pitfalls like a serious Google penalty, it’s important to work with a professional content writer who has years of experience writing high-quality content. Some writers are great at writing content that appeals to Google, yet their copy lacks the “juice” to keep readers engaged. Other writers are great at being creative, but lack the technical knowledge to ensure that copy is optimized for search engines and conversion.
With Funnel Amp, you get a full-stack writer who stays on top of SEO trends, uses the latest available tools for keyword research, has years of experience in online marketing and CRO, and also a writer who is practiced at crafting content that’s engaging and useful to human readers, not just search engines.
Below are three convenient pre-packaged SEO content options for you to choose from. If you need a more bespoke solution, contact us to tell us about your specific needs. To see a sample of past content, view the portfolio page.
Short-form blog articles are a cost effective way to attract visitors to your site and quickly build up backlink-worthy content. Each article in this content package is between 400-500 words in length and includes:
Long-form blog posts generate 9x more leads than short-form articles making them an excellent investment in your content marketing strategy. Each long-form article is 1000-1200 words in length. This content package includes:
Medium is a popular social publishing platform renown for the expansive, deep-dive style articles that make up much of its content. This option allows you to order a single comprehensive article between 2000-2500 words long and includes:
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Funnel Amp is a boutique online marketing and web development agency dedicated to providing our clients with 5 star results and one-on-one attention. Below are some of the core services available for your next project:
• SEO Content Writing • Technical Writing • Conversion Copy • Content Marketing • Content Strategies • Sales Copy Writing • Email Marketing Campaigns • Lead magnet Development • Subject Research • Keyword Research • On-Page SEO • Long Form Content Writing • White Papers • Landing Page Design