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White papers deliver high conversion rates for B2B marketers. Having a well developed white paper ensures that it delivers maximum return-on-investment, even after it's in your customers' hands.
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Companies that make extensive use of white papers consistently claim impressive results, especially when utilizing white papers for lead generation. Statistics help illustrate why: around 75% of buyers say they are willing to provide contact details to receive access to a white paper. Continuing this positive trend, 70% of B2B buyers routinely consult white papers before making a purchase.
Another factor that makes white papers great marketing tools is the opportunity they present for establishing a person or organization as a subject authority. A well developed professional white paper goes far to win a business credibility points. Further, the amount of in-depth research and detail contained within these long-form documents means they are likely to be consulted more than once and shared with multiple people.
There’s more that goes into developing a successful white paper than simply pulling together long-form copy. The impact a paper can produce is dependent on multiple factors: the quality of the supporting research, how well it’s written, how well it’s designed, and how it’s deployed, just to name a few examples.
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Unfortunately, there are a lot of poorly made white papers floating around that never resonate with their target audience. This translates into wasted time and money. Considering the expense that goes into creating a white paper, and potential return-on-investment, doing anything other than producing the best piece of content possible is a missed opportunity.
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Organizations contract with professional white paper developers to save time and to ensure a high quality result, or to fill a skills gap within their in-house team. It's often necessary to to hire several remote contractors to receive a completely finished project. Examples of these types of professionals can include technical writers, researchers, and document designers.
What clients love about working with Funnel Amp is that we are a full-stack white paper developer; this means that your entire white paper project can be completed, from concept to deployment, with one contractor. Working with a full-stack agency like Funnel Amp, you will have one point of contact, consistent quality control, and a potential savings in total project cost because you won’t have to hire multiple professionals.
Use the convenient calculator below to see an estimate for your white paper project. Your actual quote may be less if you qualify for a discount.
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As an agency, we believe in the power of written and visual content to influence positive action. We can help you amp up your SEO strategy, grab the attention of C-Suite decision makers, and ensure that your brand's messaging hits the right cord with your ideal customer. Below are some of the core content development services available for your next project:
• Technical Writing • White Paper Development • Conversion-Focused Content Writing • SEO Content • B2B Case Studies • Professional Research • Long-Form Blog Articles • Email Drip Campaigns • Lead Magnet Development • Product Documentation • Keyword Research • On-Page SEO • Infographic Design • Landing Page Design • Investor Pitch Documents