Client Case Studies

Client Overview

SimplifyEm is a California-based B2B software company which launched in 2006. They sell innovative software, as well as access to complimentary services that help real estate professionals easily manage accounting tasks from any desktop or mobile device. To date, SimplifyEm software is used to manage over $44 billion in property assets.

Client Problem

SimplifyEm’s website had not had a major update since its launch. Because of this, it was extremely outdated and no longer compliant with SEO best practices. The company founders also expressed concern over losing online traffic and market share to competitors with more contemporary websites. Some major issues included:

Client Overview

Sankofa Fine Art Plus is a Cleveland, Ohio 501(c)(3) nonprofit community arts organization founded in 1999. It was created by a group of artists and art enthusiast interested in breaking down barriers that prevent ethnic artists from reaching a vaster audience. Its primary activities involve fostering public art appreciation via community partnerships, education, and public art projects.

Client Problem

Like many non-profit organizations, Sankofa Fine Art Plus has relied on volunteer assistance with past projects; this included the construction of its original website.

Some of the problems that resulted from handing off such an important task to volunteers included: inconsistencies in the quality of the website’s creation, lack of strategy and focus around what the website would be designed to do, and the inability to rely on a professional for consistent website updates. 

The volunteer web designer ultimately disappeared; this left the foundation with an outdated, static website that served virtually no purpose. Additionally, foundation members were unable to log in to make changes to the site since no one could locate the original designer.

Client Overview

Jeff Donnelly is the co-founder of a recently launched electronic gaming startup, MEGAFANS (Mobile eSports Games and Fantasy Sports). MEGAFANS’ mission is to disrupt the eSports industry by proving that mobile games can be just as profitable, competitive, and engaging as PC and console titles. MEGAFANS accomplishes this by publishing “midcore” mobile games that allow players to earn cash prizes and qualify for professional-level tournaments that are hosted around the world.

Client Challenge

Jeff sought to build authority for his "personal brand", attract the attention of venture capitalist, and secure investment funds to support his company’s growth. He also wanted to advertise his status as an industry insider to gain the interest of game developers who could potentially utilize MEGAFANS' mobile eSports engine. As the co-founder of a new startup, it was important for him to position himself as trustable authority and to distribute supporting content for members of his target audience who searched for him online.

Client Overview

Crowd Ox is a B2B SaaS platform designed to assist Kickstarter, Indiegogo, and other crowdfunding campaigns with post-funding fulfillment. Using the Crowd Ox platform, project managers can easily import relevant contact and shipping details for all of their backers, up-sell to backers, and raise additional funding.

Client Need

Crowd Ox conducts cold email marketing that targets project managers who have active crowdfunding campaigns on Kickstarter, Indiegogo, and similar platforms. They needed a technical writer who could develop a lead magnet that would guide Kickstarter project managers through the process of adding Google Analytics to their fundraising page. It was stressed that these potentially complicated instructions needed to be relayed in way that would be easy to follow. After providing this free value to their target reader, Crowd Ox would make a pitch within the document for their own services.